If you can afford it, always buy! I feel good when I support businesses that I like with money. (I do wish that contemporary corporate culture didn't distribute it so ridiculously unequally in many cases)
I do my best, but I am below the local poverty line on disability support without any additional income and I have to consume media to keep sane! I have a brain to feed here!
It's political activism I say!
Netflix would be adequate if I weren't so picky, I do have a subscription though, they have stuff I watch and I have a few other subscriptions too.